NaturCycle

NaturCycle is an innovative sustainability-driven beauty platform designed to transform how consumers engage with skincare, waste reduction, and ethical self-care. The project focuses on building a digital ecosystem that merges eco-conscious beauty, circular recycling practices, and community empowerment into a single seamless mobile experience. The solution was to make a user friendly app with the client’s ideas in considerations using a method that is based on assumptions and validating them through empathy and journey maps of our personas to create a solution that will fulfill the needs of the users.